Inspired by our nordic heritage

I’m Victoria, founder of Saade .

Saade is inspired by my Estonian roots, where sauna is a way of life.

Since childhood, evenings in the sauna were moments of calm, connection and reset.

After years working in activewear and swimwear, I realised that synthetic fabrics don’t belong in the heat and that and that true saunawear didn’t exist.

Saade brings it back. Merging Nordic tradition with modern performance for a more natural way to sweat.